Shaping the Future of Australia’s Care Economy
Empowering Australia’s care economy through partnership and innovation. We bring together technology, data, and people to improve care services and outcomes across the country.

About the Care Economy
Almost every Australian will access the care economy at some point in their life.
It includes essential care services spanning from early child education and care, health care including mental health as well as family and social services, disability care, aged care, palliative care and end of life care.
The Care Economy CRC is a collaborative research initiative uniting over 50 partners – including care providers, technology companies, research institutions, and government agencies – to transform the quality, productivity, and outcomes of Australia’s care services. By leveraging a broad alliance of expertise, we co-develop solutions that improve lives and strengthen the nation’s fastest-growing sector.

Our Mission
To improve how care is delivered in Australia by enabling sector-wide transformation, boosting productivity, and delivering fit-for-purpose solutions that meet the evolving needs of Australians.
Our Vision
To provide industry-tested and person-centric technology and data solutions supported by a capable and adaptable workforce to improve care.
We focus on three key areas to achieve our vision and mission:
1
Technology Solutions
Realising the transformative potential of next-generation assistive technologies to address care challenges and deliver safe, effective, quality care.

2
Data Innovation
Harnessing connected data and AI-driven insights to improve care quality and provide better decision-support tools for care providers.

3
Workforce Innovation
Building an adaptable, future-ready care workforce by addressing critical staff shortages and skills gaps, and empowering care workers through enhanced training and career pathways.

Our Partners
We are proud to partner with 50+ organisations across the care economy. Our partners include leading universities, industry innovators, care service providers, and government agencies – all committed to improving care for Australians.

Leadership Team
Our Board brings together experienced leaders from across health, research and industry. With deep expertise and a shared commitment to innovation in care, they guide our mission to build a stronger, more connected care economy for all Australians.

Deena Shiff
Chair
Deena Shiff, brings a wealth of experience from her distinguished career in government, law, and as a senior executive in the communications industry. As the founding CEO of Telstra’s corporate venture capital arm, Telstra Ventures, Deena led the charge in making investments in emerging e-services/digital businesses. She was the first woman appointed as Group Managing Director at Telstra, where she led large business divisions between 2001 and 2013.
Deena is a Director of ProMedicus Ltd, a Melbourne-based health software company operating in Australia, Europe, and the US. She is an Independent Board Member of GAVI, the Vaccine Alliance, a global fund that finances, procures, and distributes vaccines in the Global South.
In addition, Deena chairs the industry peak body, Australian Telecommunications Alliance; the space technology accelerator, AROSE and the International Advisory Board for the ARC Centre of Excellence on Automated Decision Making and Society (ADM+S), which researches the human impact of AI.

Carmela Sergi
CEO, Managing Director
Carmela Sergi is an accomplished senior executive and intellectual property attorney with extensive leadership experience across the pharmaceutical, medical technology, aged care and health service sectors. Carmela served as the founding CEO of ARIIA, Aged Care Research and Industry Innovation Australia and is currently a Board member of Advocacy for Disability Access and Inclusion Inc (ADAI).
Carmela is committed to improving health and care through collaboration, knowledge translation and industry uptake of research outcomes. She has significant experience in leading large and complex research & industry collaborations with a focus on commercialisation and translational impact. Carmela also brings extensive experience in developing partnerships at local, national and international levels. She has a proven track-record of working with diverse stakeholders such as government, university, industry, health services, consumer

Jan Bingley
Director
Jan Bingley is a senior executive with an extensive career in technology transfer, commercialisation and venture. She has deep experience in governance especially as relevant to publicly funded organisations and in complex multi-party collaborations, is results focussed and a driver of entrepreneurial culture. She has been an advisor to Government on innovation policy relating to improved research & industry collaboration and commercialisation; appointed to various government working groups and committees to develop and operationalise government policy.
Jan has led a number of complex commercial negotiations with industry and research partners from various sectors and has been involved in forming and advising numerous deep-tech start-up companies including managing several successful exits. Jan is currently the Director of Business Development and Commercialisation at La Trobe University and prior to this role was the Director of Business Development and Commercialisation at the Global CCS Institute. She was also the General Manager Business Development and Commercialisation at the CSIRO between 2003 and 2015.

Professor Deborah Brennan AM
Director
Deborah Brennan is a political scientist whose research focuses on gender and social policy and the role of markets in human services. Throughout her career, Deb has worked closely with governments, community organisations, peak bodies, unions and service providers. She was the inaugural Convenor of the National Association of Community Based Children's Services (NABCBS) and is a former President of the Australian Political Science Association.
Deb was made a Member of the Order of Australia in recognition of significant service to social policy research, gender equity and tertiary education. In 2023 she was appointed to the Productivity Commission to co-lead an inquiry into universal early childhood education and care.

Bronwyn Pike AM
Director, Chair of Nominations, Remuneration and Performance Committee
Bronwyn Pike is the former CEO of Uniting Vic. Tas and has extensive experience across the public, private and community services sectors. Bronwyn was the Victorian State Member of Parliament for Melbourne from 1999 to 2012. Her 13-year parliamentary career included 11 years as a Minister for Housing, Aged Care, Community Services, Health, Education and Skills. Before entering parliament in 1999, she was the Director of Justice and Social Responsibility in the Synod of Victoria, which provided children, youth, family and aged care services as well as social justice advocacy.
Bronwyn has considerable governance experience at national and state level. She has chaired the Boards of Western Heath, the South Australian Urban Renewal Authority (Renewal SA) and UnitingCare Australia and has been a Board member of Australian Health Policy Collaboration, Leap In!, Lifeline Australia and Uniting NSW.ACT.

Tony Nimac
Director, Chair of Audit and Risk Committee
Tony is an Independent Non-Executive Director and Chair of Audit and Risk Committees. He is an experienced business leader and adviser having worked with KPMG Australia for 32 years where he provided audit, risk and deal advisory services and served on the KPMG Australia Board.
Tony’s sector experience includes technology, not-for-profit, healthcare (including disability services, medical device and biotech), consumer markets and financial services. Tony currently serves on the Boards of Capital Group Investment Management Limited and Carriageworks and is Independent Chair of the CoalLSL Audit and Risk Committee. He also advises companies across professional services, mental health and technology.
Research Team
The Research Team brings together leading multidisciplinary expertise across the care economy alongside technology, data and workforce expertise. They work closely with CRC industry partners to drive collaboration and to address challenges faced by the care economy.

Professor Irene Blackberry
Research Director
Professor Irene Blackberry is the Research Director at Care Economy CRC. Professor Blackberry is a health services and implementation science researcher of complex multifactorial care. She has over 20 years of research experience across the Care Economy in Australia and abroad, predominantly in healthcare, aged care and informal care sectors. Her research expertise focuses on access to care and models of care that are innovative, effective and sustainable, building skills in individuals and greater capacity of the whole-of-community to support people from diverse background and rural communities.
She is committed to addressing care crisis by breaking down the siloing of care sectors and is the leading force behind Australia’s Care Economy research including building an industry-led research partnership program on Care Economy and establishing the Care Economy Collaborative Network.
Irene is the Past President of Australian Association of Gerontology Victoria, member of the NHMRC Council and Principal Committees 2021-2024 Triennium, on the editorial board of several international journals and expert advisors to government and not-for-profit organisations. Irene has attracted $135m in competitive research grants and published 210 papers.
Let's Work Together
Feel free to fill in the form below to get in touch with us:
La Trobe University, Peribolos West, Office PW229, Bundoora, VIC 3086
PO Box 132, La Trobe University, VIC 3083
